![]() What is FloC Federated Learning of Cohorts or FLoC. ![]() Sites can opt out of FLoC and the browser will not include visits to that particular site when determining a cohort. DuckDuckGo, most popular for its privacy-respecting web search and tools, is going beyond just calling out Google, however, and is updating its products to block FLoC by default. It is a new site where you can check if you are being subjected to the latest advertising experiment, FLoC. ![]() It does share as part of the cohort.įLoC and Chrome: Chrome does not create cohorts when visiting sites deemed sensitive (such as medical, political or religious), and the cohort is not used. Google's Chrome may automatically opt users into FLoC program.įLoC allows users to remain anonymous and allows targeting by large groups (cohorts), although, it's important to note, users can still remove that and sign in to sites to share personal information.įLoC does not share individual browsing history with Google or third parties. DuckDuckGo continues it's anti-tracking crusade announcing a Chrome Extension to block FLoC interactions.
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